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KMID : 0665420230380010015
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Korean Journal of Food Culture
2023 Volume.38 No. 1 p.15 ~ p.25
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The Patterns and Changes of the Late 1940s Seoul Restaurant Industry in Newspaper Advertisements - Focused on Analysis of the Four Major Newspaper’s Advertisements -
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Lee Kyou-Jin
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Abstract
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This study researches the restaurant industry in Seoul during the late 1940s. The research was based on the four majornewspapers in Korea. The data included a total of 227 businesses with 164 non-fusion restaurants that served single-nationtype food consisting of 101 Korean, 31 Western, 20 Japanese, and 12 Chinese. Some examples of South Korean dishes areMasan, Daegu, and Jeolla-do-style local foods. As for North Korean food, Pyongyang-style bulgogi, Naengmyeon,Hamheung-style janggukbap, and Gaejangguk were introduced frequently. Chinese restaurants that appeared were highendplaces with Beijing-style cuisine. In the case of Japanese restaurants, they mostly had Sukiyaki with Joseon food servedas well. Moreover, Western restaurants were fusioned with Japanese as in pork cutlet and curry rice. Others are comprisedof “French Cuisine”, “Indian curry rice”, “Steak”, and “Russian soup”. This analysis indicates that foreign cuisines hadactively entered the market.
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KEYWORD
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Seoul, food service industry, local food, restaurant advertisements
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FullTexts / Linksout information
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Listed journal information
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